Thursday, July 30, 2009

What Male?





So today I watched the music video for Shakira's new song "She Wolf" and I was struck by how unconcerned she seems with the "Male Gaze". First some theory background from Wikipedia (paraphrased).

In analysing visual culture, the concept of The Gaze describes how the viewer gazes upon (views) the people presented and represented. Feminist theory developed The Gaze in describing the social power relations between women and men — how men gaze at women; how women gaze at themselves; how women gaze at other women; and the effects of these ways of seeing.
In the essay “Visual Pleasure and Narrative Cinema”, Laura Mulvey introduced the concept of The Male Gaze as a feature of power asymmetry. Theoretically, the male gaze has much influenced feminist film theory and communications media studies. In film, the male gaze occurs when the audience is put into the perspective of a heterosexual man. A scene may linger on the curves of a woman's body, for instance. Feminists would argue that such instances are presented in the context closest relating to that of a male, hence its referral to being the Male Gaze.
The theory suggests that male gaze denies women human agency, relegating them to the status of objects, hence, the woman reader and the woman viewer must experience the text's narrative secondarily, by identifying with a man's perspective.

In these videos Shakira seems to objectify herself, contorting and gyrating seemingly for the pleasure if a man. Really Shakira? A cage? But watch closely; look in her eyes. It's like she's looking in a mirror. She put herself in that cage and she's having a blast. It's like performance art or an intense workout. She is so active in contrast to the classic passive role. I can't imagine a man approaching her.

A while ago I stumbled upon this art piece by
Oliver Laric that appropriated Mariah Carey's Touch My Body music video and removed all the surroundings to isolate her movements and expressions.



She looks like an idiot and a soft core porn actress. I find this artwork successful because I had a strong reaction to content that I had previously accepted as normal. "Come on and give me what I deserve." Ugh.


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